Public relations frustrations

Last week, in the course of reporting the news for AntiochTenn.com, I encountered two public relations experiences that probably illustrate most of the frustration journalists have with PR professionals.

file000349823764The first came during efforts to report that the local Office Depot store would be closing in May.

When I contacted the corporate office, I was directed to the public relations staff who promptly said they could not confirm the store’s closure. Here we go.

I then informed them that that’s OK, the store employees had confirmed the closing with me.

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The challenge of SEO in 2015

Search engine optimization is critically important and it is becoming harder and harder to rank high in Google search.

logo_420_color_2xSo how can you get yourself focused and improve you search engine results? The challenge, in my mind, is through local search optimization.

With our local digital news site, AntiochTenn.com, we have a huge challenge. That challenge is the very keywords people are going to use to find our site.

In addition to being a large community in Nashville, Antioch is also a city of more than 100,000 in California. It has its own television stations and daily newspaper. Continue reading

Still bullish on print

Note: This article originally appeared as a post on Clay Morgan’s LinkedIn Profile.

I read an article recently on StreetFight Magazine’s website, In the Gold Age of News Media. It was a good piece by Josh Fenton, who is the co-founder of Golocal24, a company focused on local news in various markets.

In the article, which I mostly agree with, there was one point that I found a little perplexing, “Newspapers are already dead — it’s just that no one told them to stop printing. Wait until the retailers find out and pull their Sunday inserts.”

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Format blues

OLYMPUS DIGITAL CAMERAI’ve been working on a self-published anthology of crime fiction, some of which has been previously published.

The problem? Some of the places they published are out of business and my electronic versions are long-gone. I’ve been doing a lot of typing.

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The return and short fiction

I started writing fiction when I was about 13 years old.

IMG_0030To this day, I remember a story I’d written. It was a vampire story (in hindsight I should’ve stuck with those!), and admittedly not very good. Still, at all of 13 or 14-years-old, I sent it to the magazine Amazing Stories.

I received a deserved rejection, but with it was a detailed, specific, four-page critique from the editor. It was the first time someone I did not know took my writing seriously and it fed me for years.

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